"Fake news and troll factories are notorious phenomena of recent years. However, the research proves that Russian disinformation method is based on narratives, which authors suggest measuring as key structural elements of disinformation campaigns. Once established narratives are supported by fake news in smaller part, but mainly by deliberately manipulated interpretation of real events. These narratives keep attention of target audience in desired frame and are more sustainable comparing to just fake news, because even when countered by arguments they do not fail. This fundamentally changed the whole paradigm of news: facts and events are used to support the already prepared narratives," Ukraine Crisia Media Center said in a statement.
"Hybrid Warfare Analytical Group of Ukraine Crisia Media Center believes it is pivotal to be aware that according to Russian General Staff definitions of informational operations they are a continuous activity, regardless of the state of relations with any government, while the Westerners see informational operations as limited, tactical activity only appropriate during hostilities. In other words, Russia considers itself in a perpetual state of information warfare, while the West does not. This makes the West so vulnerable to systemic influence from Russia, as we have seen in recent years. The authors have thoroughly studied newscasts and political talk-shows on three biggest Russian national TV channels for the period of 3,5 years July 1, 2014 – December 31, 2017. Based on that monitoring data the research provides unique and profound summary of key narratives about Europe in top Russian TV," the statement reads.